One Piece x Nike
PUMA recently got to collaborate with one of the world's biggest anime, One Piece. I found the release to be unsatisfactory for many reasons, like the app being new and easily botted, possibly a smaller supply than ideal, boring, lackluster designs, and bad quality on the merchandise I was able to buy. At a premium price, I felt like it was unacceptable, and thought, "what if a brand like Nike got the collab instead?"
Main collaboration poster, done by Puma and edited by me with Nike elements.
Four designs of the Nike SB Dunk collaboration, based off of both the characters and PUMA's execution.
Packaging design for the Nike SB x One Piece shoebox
Promotional banner revealing the four shoe designs and the characters they're based on (Four Emperors)
Sample installations in public areas
A sample installation for a mural, possibly located at/near a Nike store.
A sample installation of the display on the LED screen at a Nike store
Website design for the collaboration
A mockup of a sneaker news Instagram page revealing the collaboration