Big Squish Bubble Tea & Lemonade
The Big Squish Lemonade is a small beverage business in Edmonton, AB. Starting from having a small cart in local farmers markets, the business has grown substantially, having multiple retail locations located in the Edmonton and Sherwood Park areas. I took it upon myself to rebrand the business to go along with its growth, solidifying its appeal towards a steady target market it attracts (teens and families), making its brand identity clearer and more solid.
Redesigned logo on a signage mockup, rebranding to Big Squish Bubble Tea & Lemonade, making its offered products clearer to the market
Loyalty card design
Storefront signage mockup
Packaging mockup for cups
Sample poster design for in-store usage
Promotional offer poster design for print
Black uniform design (front)
Black uniform design (back)
Pink uniform design (front)
Pink uniform design (back)
Store window display
Mockup of redesigned menus for clarity
Close up of a sample redesigned menu for clarity
Sample design application for market cart
Sample stall design for locations such as mall food courts